I shape products & tools for small teams.
I work with small-business owners and early-stage founders to turn messy operations, fuzzy product ideas, and untapped data into things people actually use.
When you have data but no clarity. I turn a spreadsheet swamp into a weekly rhythm your team actually runs — dashboards that answer questions, metrics that move decisions, and the rituals to keep them honest.
- — North-star + input metrics
- — Founder dashboard
- — Weekly insight ritual
When your team runs on spreadsheets and duct tape. I design internal tools, AI-assisted flows, and the small stuff that saves hours — the unglamorous wins that compound into real margin.
- — Internal tool design
- — AI workflow integration
- — Handoff documentation
When you're growing but nothing quite scales. I map, simplify, and re-shape the operation under the hood so your team can stop firefighting and start compounding.
- — Process mapping
- — Bottleneck analysis
- — 90-day improvement plan
The week before the roadmap.
We start where it hurts. I sit with you, your team, and a few of your customers to map the real workflow — not the one on the slide deck.
Make the abstract concrete.
I turn what we found into something you can hold — a flow, a prototype, a metric, a tool. Fidelity matches the decision we need to make.
Ship, measure, tune.
We ship a first version, measure what matters, and tune it based on how real people actually use it — not how we hoped they would.
Launching the transaction layer for a gaming ecosystem
Game7 wanted to own the transaction layer for its games and community — with no network, no bridge, and no one in-house who had ever launched one.
From a full day of spreadsheets to daily optimization
A 15-person agency was losing a day every week pulling ad numbers by hand — and still couldn't prove ROI to the clients it was billing.
The best way to start is a short email — tell me what you're building and what's not working.
manuel@manuelwayne.com