All work

Things I’ve helped shape

Case studies from small teams, scrappy systems, and the parts of a business where a useful tool changes the day.

Web3 Gaming 2025

Launching the transaction layer for a gaming ecosystem

Game7 wanted to own the transaction layer for its games and community — with no network, no bridge, and no one in-house who had ever launched one.

Game7 8 months L3 network launched
40K+ Users
$23.9M Transaction volume
$6M+ Staking deposits
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Marketing 2020

From a full day of spreadsheets to daily optimization

A 15-person agency was losing a day every week pulling ad numbers by hand — and still couldn't prove ROI to the clients it was billing.

Hook & Ladder 4 weeks Daily optimization, new revenue line
Weekly → Daily Optimization cycle
1 day/wk → 0 Manual reporting
1 week MVP shipped
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